Music in Advertisement on Social Media Platforms Towards Malaysian Young Consumers’ Decision Making to Purchase

Advertising is a type of paid media in which people can promote their products and services through mainstream or social platforms. It turns out to be progressively as more individuals who are dealing with own businesses organisations go publicising stage get known by consumers. The purpose this study explore how information processing music affects young consumers’ decision making advertisements. Elaboration Likelihood Model (ELM) chosen framework processed from influences consumer’s process. methodology utilised was in-depth interviews experts based on snowball sampling. comprise academicians, advertising professionals musicians. Semi-structured interview questions were applied study. Then, thematic analysis uncovers two emerging themes: preferences motivation spending. findings revealed that advertisements, available platforms, affect purchase. This contributed our understanding used an advertisement, case media, influence consumers develop preference towards the advertised product. subtle approach purchase future. As result, they likely engage upcoming product Keywords: Social advertising, processing, elaboration likelihood model (ELM), music, making.